The customers who most desire a feature to show them what drinks they can make with the ingredients they’ve got are beginners and casual drink-makers.

Across any typically diverse collection of recipes, there are quite literally hundreds of ingredients.

Facing a list of hundreds of ingredients is acutely daunting and discouraging for the very beginners and casual drink-makers the feature needs to serve.

This is a problem.

I’m finding that it’s much easier to provide an acceptable user interface for expert mixologists than it is to provide a welcoming and encouraging experience for beginners. I’m trying my best.

This switch may help out:


—Martin Doudoroff